Recent research has examined the ways practitioners are using social media (Wright & Hinson, 2009) and how members of Generation Y, America’s largest generation born between the years 1982 and 2001 and the first to be born into a nation with an accessible Internet system, are using social media in general and in comparison to practitioners (Dodd & Campbell, 2010). Most interesting, it appears that the concept of trust is closely intertwined with Generation Y’s demographic characteristics.
So, does the mere use of social media impact organizational trust? My recent research indicates that it does. For organizations that use social media as opposed to organizations that do not use social media, significant differences in trust were apparent among the Generation Y demographic. What do you think?