Melissa D. Dodd, Ph.D., APR, is Assistant Professor of Advertising-Public Relations at the University of Central Florida’s Nicholson School of Communication.
Dodd has presented her award-winning public relations research at academic and professional meetings around the world. Dodd’s research is focused on CEO/corporate activism, corporate social responsibility, social media, intangible assets/social capital, and the measurement of public relations outcomes.
Her research is published in leading academic journals -- Communication Research Reports, Journal of Communication Management, Public Relations Review, Public Relations Journal, and PRism -- and featured in major media -- Forbes, USA Today, and The Wall Street Journal.
Dodd was twice named Arthur W. Page Center Legacy Scholar and recently awarded a fellowship from the Institute for Public Relations Behavioral Insights Research Center.
She serves as Chair-Elect (Past: Research Chair) for the Public Relations Society of America’s Educators Academy and Conference Director, Advisory Committee Member for the International Public Relations Research Conference. Dodd earned her Ph.D. from the University of Miami in 2012.
Dodd lives in Orlando, Fla. with her French Bulldog, Bueller. She enjoys traveling, running, writing, and happy hour. Cheers!